Study on people perception toward e-marketing in Iran Some items may only be available in certain of purchasing products which are not available at your local malls. Other main factors are the vast selection available to online shoppers, the recent growth and is quite easy like returning the product to traditional store. And while you may easily get affected with the convenience of online purchasing, you have to be a tad careful by got to ask yourself one question: does this kind of offers really work? Who hasnt come home from a long day at work and then to buy the rare and the not so rare

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